Back to the HND department at Wakefield College and it’s on to new things. The break was over and a massive itch to crack on with some design work was slowly brewing. Monday’s time was nearly all used up from 2 lectures with Steve consisting of logos and a visit from Jonny Haynes. Jonny seemed like a well laid back character with some sort of passion for design, showing a certain commitment to his own work. It was a good experience meeting yet another designer from the industry, and something that will be cherished through out the progression of the course. After showing some of his work, we were able to ask huge amount of questions regarding work in the industry and towards design. Yet again a certain motor mouth (mentioning no name…. Shaun!!!) spared him self a great deal of question during the morning lecture in order to pile mass amount towards our visitor.
After the visit we were advised to crack on with some designs in our logos, using the work from reading week as inspiration. Over the last hours or so I only managed to dish out 6 logo ideas. Not a brilliant start I must add, but Tuesday was more productive.
First thing on Tuesday, we had another lecture on logos. Only this was about the Peace symbol, its founders and a reconstruction. As a timed task we were asked to get in groups and re-design the peace symbol. Equally the group provided a huge amount of effort during the reconstruction by dishing out a number of ideas. After the idea’s time had expired we put all our sketchbooks together and had a majority vote for the final creation. The final choice was very similar to the original, only it contained the company initials, the word peace, and some rounded arrows to signify world coverage. After putting all this together, the group was required to present the creation to the rest of the class, in a manner of understanding the design and the terminologies learnt in yesterdays lecture. The terminologies are Shape, Presence, Weight and contrast. Each of these terminologies play a vital role when designing a new logo and can define the difference between success and complete failure.
For the rest of the day it was back to designing more logos. Due to the production schedule plan we created yesterday, we have until next Tuesday to have a fully completed logo to a professional standard. In seminar groups Steve drew out that it may take longer then a week to complete the logo design task. So, the following week will require lots of creativity, and a huge amount of feedback. So I guess Blogger and das forum will be receiving a lot of hammer over the next week or so. Unfortunately at a certain time of today I received a blind boot from designers block. I’ve manage to create 24 logo ideas which will be posted on a journal following this one. So, over the following week I will:
- Produce pages of logo ideas for the redesign of the emit logo.
- Find more inspiration towards the assignment.
- Keep on track with the weekly journal comments.
- Gather as much feedback as possible.
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2 comments:
I think we've all had times when we just get a block and can't seem to get any ideas down. I think the best thing to do at times like that is to just take a step back and do something else. And when you do have ideas, just put them down anywhere. I came up with a couple in the middle of the night last night, and just needed to put them down. Thankfully my sketchbook was handy.
I'll go and look at your logo designs now...
Looking at other logos and trying different styles of logo design are things I have been doing to try and avoid getting "designers block" but I think when you a doing something like this task it is inevitable you are going to get it at some point.
As Tom says take a step back focus on something else, with this assignment there is never a time with nothing to do.
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